Vodafone India New Logo
Much awaited Vodafone India New Logo is out. A little background before we jump into the topic in detail. Vodafone India has merged Idea on 31st of August, 2018 and the new entity was named Vodafone Idea Limited. Majority of the stock i.e.,. about 45.1% of stake was owned by Vodafone group, 26.0% by Aditya Birla Group and rest between few other players. However, that’s on the business side of it.
Today, which is 7th of September, 2020, the new entity has revealed it’s new brand identity ‘Vi’. Truly, A big news for the advertising/marketing industry experts to experience how one of the world’s largest merger has been executed. A gigantic task of uniting two mammoths in the retail telecom sector ever.
Vodafone Idea New Brand Identity
Though the name sounds obvious as an abbreviation of Vodafone and Idea, the actual thought process has a deeper sense of responsibility.
As per the press note released by the Vodafone Idea Leadership team,
Vodafone India, Idea will now be called as Vi. Vi as in ‘We’. As per press the release, it also reflects the collective nature of the Indian society.
As stated in the brief
“The ‘i’ is always punctuated with a bold mustard dot. It is confident, surprising and delightful. It reflects the throbbing and progressive pulse of india. It is unique, continuously unpacking the amazing possibilities, and always putting customers at the heart of everything.”
Vodafone Idea New brand Personality
According to Kavita Nair, Chief Transformation or brand officer “Vi is Vibrant, exciting and throbs with the spirit of rising india. It is committed to help every indian to move ahead in life. Vi is dynamic, flexible, fluid and always on.”
The tagline also states that the new brand is there ‘Together for tomorrow’. This reflects the longer vision and strong goals for the brand’s future.
Vodafone Idea – The new Website
The corporate website of vodafoneindia.com is quite fresh and elegant. The design looked minimal with the classic background amplifying the messages with enough breathing space. The running text and the headlines has used the sans serif fonts, which gave a smooth and flexible look to the UI.
on the other side, myvi.in is the customer facing website which also is fresh and elegant. The landing page and the inside pages had enough breathing space without overwhelming the users with the features. The design was minimal and smooth.
Overall, a very fresh look and extremely user friendly.
To build similar identities for your brand, you can reach out to firstname.lastname@example.org.